Vegan Demographics 2017 – USA, and the world

The other morning, Jane and I were guessing how many vegans there are. It's hard to tell, especially when you live in Los Angeles; the vegan demographics here are certainly not representative of the entire USA.

vegan demographics

It's been a long time since I've written about vegan demographics. Do we care? Should we care? Probably not, but since Jane and I are coming up on ten years as vegans in a few months, I figured now was a good time to look at the vegan demographic statistics. As you might suspect, it's not easy to determine how many vegans there are. It's not like you enter that information on your census report. There are all sorts of polls on vegetarians and vegans. I like getting my data from faunalytics.org. Most, but not all of the following information is from their site.

We are the one (half) percent

So how many vegans are there in the USA? Based on a sampling of 11,000 adults, aged 17 and over, only two percent of Americans are vegetarian. Only one-in-four vegetarians -- or 0.5% of the USA adult population -- is vegan. Only half of one percent of the USA population -- or 5 million of us -- is vegan.

(Is 11,000 a reasonable sampling? Perhaps you are think that this sampling is too small and is therefore skewing the results. I suspect otherwise. This sampling is, by far, the largest such sampling that I've found. Most other such polls are usually only looking at about 2,000 people.)

There are many former vegans than there are current vegans; there are more than five times as many former vegetarians/vegans than there are current vegetarians/vegans. Said differently, 84% of vegetarians/vegans abandon their diet. Extrapolated out, that means that there are 24 million lapsed vegans as opposed to the 5 million current vegans.

Only about one-in-eight Americans has ever considered themselves vegetarian/vegan. Roughly 88 percent of Americans have always considered themselves omnivorous/carnivorous.

Vegan Demographics

So who are the 5 million vegans? You might be surprised to find that the average age of a vegan today is 42. I suspect that many people think that most vegans are in their 20's and 30's. According to this research, those young adults only account for about half of all vegans.

What is less surprising is that 74% -- almost three-in-four vegans -- are female. Most vegans are left leaning politically and are not religious.

So perhaps it comes as no surprise that the typical vegan is female, left learning, non-religious. Let's look at longevity. As we have seen, there are many more former vegetarians/vegans than people who currently eat this way. The survey suggests that for many, it's fleeting. Only about one-third (34%) maintained the diet for three months or less, and more than half (53%) of former vegetarians/vegans adhered to the diet for less than one year. So it appears that people try this lifestyle on for size and for one reason or another, half of them go back to their normal, traditional diet after a year or less.

If you are thinking that the current vegetarians/vegans might return to their former omni eating ways, only 12% of the current vegetarians/vegans in the survey have been eating this way for less than a year. Therefore, 88% of those who claim to be vegetarian/vegan have been so for over a year, presumably many have been eating this way for several years.

Income

While this might come as a surprise to some, there are more vegans in the lower end of the income range. The average American earns $54,000. The largest concentration of vegans is in the sub $50,000 income range.

This, according to data gathered by VRG as reported by the Huffington Post.

Why the discrepancy? It's probably age related; there are more vegans in their 20's and 30's than there are in their 50's and older. Older adults are more likely to have higher incomes than younger adults.

The Huffington Post article suggest that younger people are more likely to be vegan and tend to have lower incomes than older people:

Six percent of survey respondents between 18 and 34 were vegetarians compared to only two percent who were over 55. Young people are also more likely to make less money than older adults as more of them are students or are starting their careers.

(The information reported above from Faunalytics indicated that the average age was 42. This survey from VRG suggests that there are far fewer vegans in their 50's than in their 20's. The VRG survey which sampled 2,000 adults also found a closer ratio of vegans based on gender than the Faunalytics survey of 11,000 found. The VRG survey suggests that women make up only 55% of vegans. Anecdotal evidence would suggest that Faunalytics determination that women account for 74% of vegans seems more accurate to me.)

Why are you vegan?

Participants in the study were asked about their motivations for eating a vegetarian/vegan diet. A great many people indicated that they are vegan for health, taste, and humanitarian reasons.

The same questions were asked of former vegetarians/vegans. There is a statistically significant association between nearly all of the motivations tested and whether an individual is a current or former vegetarian/ vegan, with the exception of cost, social influence, and wanting to follow a food trend.

Most Vegan Friendly Cities in America

According to PETA, the most vegan friendly cities in America are:

  1. Portland, Oregon
  2. Los Angeles, California
  3. New York City, New York
  4. Detroit, Michigan
  5. Nashville, Tennessee
  6. San Diego, California
  7. Honolulu, Hawaii
  8. Austin, Texas
  9. Seattle, Washington
  10. Richmond, Virginia

There are many websites which have their own way of determining which cities are most vegan-friendly. Having never been to Detroit or Richmond, I have to say that those locations come as a surprise to me. Several of the other large cities appear on everyone's list.

Vegan Demographics: Largest Concentration of Vegans (by country)

The following two tables are derived from data gathered by Wikipedia

  1. United States
  2. Japan
  3. Germany
  4. Poland
  5. United Kingdom
  6. Israel
  7. Italy
  8. Sweden
  9. Spain
  10. Finland

These are the only ten countries that they have listed for vegans. It comes as a surprise to me that there are so many vegans in Japan. Maybe it's just the volume of people that skews this data somewhat. According to this table, there more than 3 million of the 127 million residents of Japan are vegans.

Vegan Demographics: Largest Percentage of Vegans (by country)

As you can see, Israel has the largest concentration of vegans, with five percent of the population indicated to be vegan. The USA only ranks fifth on this list.

Please not that the data from Wikipedia suggests that 1.5% of the USA population is vegan, whereas the data from Faunalytics indicates that only 0.5% of the USA population is vegan; just one-third as many.

Image credit: Flickr/Helen Alfvegren

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