Vegan News: The Rise of the Vegan Culture

DISTANT are the days of Annie Hall, when Woody Allen resigned himself to a plate of alfalfa sprouts and mashed yeast. Over the years, vegan eating has gone from tasteless to trendy to making inroads into the mainstream. One sign of the times: in 2016, Tyson Foods, the largest meat processor in the United States, bought a 5 percent stake in the plant-based protein producer Beyond Meat. (The company’s best-known product, the Beyond Burger, is pinkened with beet extracts and reportedly sizzles when grilled.) No longer fettered by associations with hippie kooks or radical politics, veganism has ascended to the astral plane of aspirational living. These days it keeps mixed, and more glamorous, company: famous bodies belonging to the likes of Tom Brady and Beyoncé have been fueled by vegan diets.

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