There is an article in the Wall St. Journal about vegan baking.
The article discusses how a number of vegan bakeries have avoided pointing out that their products are made without the usual baking product - eggs, butter, milk, etc. For fear of alienating the non-vegan public. There are vegan bakeries all over the United States. If you are interested in reading more about the vegan bakeries, here's a link to the article.
If you would like more information about creating your own baked goods without the use of any dairy products, you have a lot of options. A few years ago, Jane participated in the Daring Bakers - a group of bakers who all make the same thing and compare their results. The group is predominately comprised of bakers who use butter and eggs, but there is a splinter group that tries to emulate the baked-good-of-the-month without any dairy products. If you are interested, you can read about Jane's experiences here: vegan daring bakers.
There are also lots of great vegan websites that offer recipes for baked goods that are vegan. I always like it when Jane makes vegan brownies. YUM!
Of course, there are also many vegan baking books, like the Joy of Vegan Baking. Isa Chandra Moskowitz also has a few vegan baking books that are quite popular. If you are interested, here's a link to see the top selling vegan baking cookbooks.
It's nice to see vegan baking being mentioned in such a mainstream publication as the Wall St. Journal.