Tofutti, Dump the Hydrogenated Oils Already
I’m failing in my ongoing crusade to get my local Trader Joe’s and other grocery stores to carry the healthier non-hydrogenated Tofutti cream cheese (in the yellow container). This is frustrating because the only local store that carries this version of this product is Whole Foods, and they don’t always have it in stock either. So we tend to buy three or four containers when the stars are in alignment and WF has it in stock. Personally, I don’t understand why this is even an issue. Most of the consumers who purchase “alternative” products do so for health reasons. Shouldn’t it follow then that the healthier version of the product would be the better seller? The regular Tofutti contains partially hydrogenated soybean oil (partially hydrogenated oils are BAD!!!!), and it appears to be the same price. And why is Tofutti still making most of their cream cheese alternatives with partially hydrogenated oils anyway? (Must dash off consumer correspondence to Tofutti!!!)
In the past, Jane has even cleaned out a few of the empties and we’ve brought them in to our local store managers. You’d think that would illustrate our desire for them to carry this product. We’ve even suggested that Whole Foods is getting business that these other stores would get if they carried the non-hydrogenated Tofutti, which is true to some extent. We don’t use WF as our “regular” grocery store. We shop there for specialty items since they have a much more extensive selection of vegan products.
If I sound a little off-balance here, it’s just that this is one of those products that really works as a vegan alternative. You can feed it to your omni friends and they’ll never know the difference, unless they read the label. Tofutti, it’s time to dump the partially hydrogenated oils!