Impossible Burger now @ Unami Burger

Burgers on burgers on burgers are available starting tomorrow in Los Angeles County at Umami Burger. The Impossible Burger will be available at 9 locations first come first serve. Find out where 

IMPOSSIBLE BURGER DEBUTS AT UMAMI BURGER

  • Impossible Foods’ famous burger will be on the menu starting tomorrow
    at nine Umami restaurants in Los Angeles County
  • Umami is ?rst West Coast chain to feature the plant-based Impossible Burger
  • Number of Umami outlets with Impossible Burger is expected to increase as Impossible Foods scales up production
LOS ANGELES, May 17, 2017Impossible Foods will launch the Impossible Burger tomorrow at select Umami Burger outlets in Southern California, the birthplace of the fast-food burger.
The plant-based Impossible Burger will be available at all nine Umami locations in Los AngelesCounty. Umami Restaurant Group (www.umamiburger.com) is the ?rst multi-unit chain to servethe Impossible Burger on the West Coast. More of Umami’s 25 locations in California and otherstates may add Impossible Burger as Impossible Foods increases production at a facility under construction in Oakland, Calif. 
Founded in 2009 in a run-down Korean taqueria on South La Brea Avenue in Los Angeles, GQMagazine named Umami “Burger of the Year” one year later. Umami jump-started the upscaleburger trend, featuring premium ingredients and an extensive cocktail, beer and wine selection
in a casual setting. 
“Seventy years after Southern California popularized fast-food burgers, Umami ignited the‘better burger’ trend and helped it spread worldwide,” said Impossible Foods CEO and founderPatrick O. Brown, M.D., Ph.D. “Together, Impossible Foods and Umami can keep the WestCoast on the cusp of global food and restaurant trends.”
UMAMI: MEATY TASTE YOU CRAVE
The term “umami” — coined by Japanese chemist Kikunae Ikeda in the early 20th century —roughly translates to “deliciousness.” Often called the “?fth taste” after salty, sweet, sour andbitter, umami delivers the meaty, soul-satisfying intensity in foods such as seared beef, soy
sauce, and mushrooms.
“One taste of the Impossible Burger and we knew it belonged on the menu,” said Gregg Frazer, CEO of Umami Restaurant Group.
Umami Burger’s Impossible Burger comes with two patties, caramelized onions, Americancheese, house spread, miso-mustard, dill pickles, lettuce, and tomato for $16.00.

 

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