It's about Tyme
A New York City-based food start-up, markets itself as a healthy “fast food” company; all of its meals come packaged in clear, photogenic jars. Options include “Mexican” (layers of tomatoes, slaw, pico de gallo, black beans, and guacamole on a bed of brown rice), “Indian” (lentil pilaf, coconut cumin beets, and roasted cauliflowers), and “Soba” (noodles, mushrooms, broccoli, and cucumbers). But is this something that will sell well beyond the niche vegan market. Some say their food "tastes vegan"
tastes vegan (v) Not something most people want to eat.
Hopefully, they'll be successful.
Is London Ready for a Vegan Revolution?
By Chloe, the chic vegan chain whose flagship Greenwich Village location has lines stretching down Bleecker Street, will open its first international outpost in London’s Covent Garden this fall. More stores are planned for London, as well as the Middle East and Europe. Up to $13 million has been invested in the company's expansion.