Comments on: Buyer Beware

By: easyVegan.info » Blog Archive » easyVegan Link Sanctuary, 2008-10-20

easyVegan.info » Blog Archive » easyVegan Link Sanctuary, 2008-10-20 — Sat, 10 Jan 2009 23:54:24 +0000

[...] Vegan Bits: Buyer Beware [...]

By: Lane

Lane — Thu, 23 Oct 2008 05:28:54 +0000

Hi Sparrow,
Thanks for sharing that link. I loved it…

Hi Zesty,
Glad you found it informative.

Hi Earthmother,
It’s just so irritating, isn’t it? You buy “organic” or “green” because they mean something. Then the corporate marketers notice the trend and take over the word so it really no longer has any relation to what you thought it meant, except to increase the profits of the corporations who’ve completely compromised the meaning of the word. (ranting)

Hi Lex,
Vegan Mob sounds like a wonderful idea!

Hi David,
Thanks for the marketing lesson. I don’t remember hearing about “image” advertising before. I was just talking about BP with Jane a few weeks ago. Their new ad campaign centers around that exactly, and they’re now calling themselves “Beyond Petroleum.” It’s getting to the point where TiVo/DVR is a necessity. Most of the commercials seem to be blatantly misrepresenting the facts. It’s frightening.

By: David

David — Sat, 18 Oct 2008 13:22:06 +0000

People often think companies are forced by new regulations to adhere to certain green or animal welfare standards. In fact, they don’t have to be forced at all. Companies are very eager to create the perception that they’re “global citizens,” motivated by something other than profit. Creating the perception that they are “green” or are concerned about “animal welfare” creates a favorable impression, which sells more product. Advertising agencies use the term “image” advertising. A good example is that every single oil company is currently running an ad campaign touting their commitment to alternate fuels and their concern for the planet (while at the same time they’re subsidizing “think tanks” to produce information that casts doubt on the significance of global warming). Appearing motivated by something other than profit has the end result of boosting their profits.

By: Lex

Lex — Fri, 17 Oct 2008 22:38:24 +0000

That Carrot Mob video was AWESOME. Vegan Mob anyone?

By: earthmother

earthmother — Fri, 17 Oct 2008 17:04:42 +0000

Beware, indeed. It’s unbelievable what you find the “GREEN” label on these days. Like Clorox’s new “Green Works” line of household cleaning products. They claim their products are 99% natural.

Here’s the list of ingredients for the All-purpose Cleaner: water, alkyl polyglucoside, ethanol SDA-3C, glycerine, lemon essential oil, preservative (Kathon) and colorant (Milliken Liquitint Blue HP dye and Bright Yellow dye X).

Hmmm. Well, I guess water and lemon essential oil are “natural.”

Oh, and did Clorox mention that they still do animal testing on some of their products?

How happy am I that they have acquired Burt’s Bees? Eeeeeek!

By: zestycook

zestycook — Fri, 17 Oct 2008 11:53:05 +0000

Very informative post… thanks so much for sharing.

zesty

By: Sparrow

Sparrow — Fri, 17 Oct 2008 06:10:33 +0000

Another way to make our consumer dollars speak louder is to organize. I am in awe and amazement at what CarrotMob is doing and am excitedly waiting to see it build and go national.

http://www.carrotmob.org/make-it-rain.html